PR and Marketing Success Stories

"Focus on Our Troops": In an effort to help deployed military personnel “focus” on the future and protect their vision from harsh desert elements, Rebecca Kelly spearheaded a drive to provide them with useful tools: eye care products.

The ‘Focus on our Troops’ campaign was created with the goal of helping our servicemen and women protect their vision by sending products to soothe and relieve their desert-fatigued eyes. The drive was officially launched on Comcast News, in which Rebecca Kelly served as spokesperson.

"Dangers of UV-Rays Year-Round": This story recently aired on ABC's ACTION NEWS and featured optometric physician, Dr. Brian Cohen of Yardley Eye Care. In an effort to increase visibility of his newly opened practice, Dr. Cohen wanted to share his expertise regarding how long-term exposure to UV-rays can potentially cause long-term side effects if the eyes are left unprotected. The segment aired in the Philadelphia market three times over a five-day period.

Story summary: It’s hard to imagine the sun’s ultraviolet rays are harmful during the winter months when the winds are biting and the temperatures barely rise above freezing. When putting on your gloves, hat and scarf this winter, remember to put on the one accessory that’s in season every season -- sunglasses. Optometric physician Brian Cohen, O.D., warns that the sun’s damaging effects are a concern year-round, regardless of the temperature outside.

"Color Me This to Remember That...": Here is a story that recently aired on ABC's ACTION NEWS featuring reading specialist, Ms. Linda Gross, Ed.M. Ms. Gross has extensive experience in the field and was looking for a way to share her proven techniques to help students of all ages learn new study methods. The segment aired several times in the Philadelphia market.

Story summary: Throughout the academic year, students are constantly exposed to lectures, facts and figures, but are they really learning how to study all of this information? During Linda Gross' 25 years of experience in education, she has developed strategies that teachers and parents can utilize to help kids learn to incorporate study techniques that are not typically taught in school.

To read the accompanying press release, please click here.

"Six Hidden Cavity Culprits": This story featured pediatric dentist Sheryl Radin, D.D.S., and recently aired on ABC's ACTION NEWS. The goal was to do an educational piece regarding hidden cavity culprits that can wreak havoc on kids' teeth.

Story summary: The number of preschoolers and young kids with cavities has continued to rise over the years, which begs the question, “Why?” While many parents may be aware of issues with the more commonly-known culprits such as soda, candy or high-sugary juices, there are plenty of other foods that can lead to tooth decay that are not so obvious. According to pediatric dentist Sheryl Radin, DDS, therein lies the danger. Dr. Radin, owner of Growing Smiles in Floral Vale in Yardley, Pennsylvania, says many of the families she treats are shocked to hear that some of the foods and medicines they give their kids (sometimes on a daily basis) contain hidden cavity-culprits. In this story, Dr. Radin shares her top ones that may surprise you.

To learn more, please see the accompanying story featured in Yardley Life magazine.

Video Portfolio for Rebecca Kelly: This video is a compilation of news clips showcasing a variety of clients. The segments were aired on FOX, NBC, NJ NEWS 12, PBS, and COMCAST NEWS. All of these stories were as a result of Rebecca Kelly's ability to create timely and informative content that gets results.

"Is Your Company Ready for a Recall?" From concept to completion, this is a video Rebecca Kelly wrote and directed for a client who wanted to focus on product recalls and supply chain management. It was very well-received by the client and illustrated the importance of being prepared for a potential product recall in a unique and creative way. The goal was to have the video be simple and poignant, allowing the viewer to be drawn in by the words and the overall messaging. (P.S. Watch for the build-up to a cool effect around the 2:15 - 2:30 mark.)

This story was also published on Yahoo! Finance, Boston Globe, NY Daily News, and CBS Money Watch, and more.

"Get the Picture": This video was used for a client for trade show purposes and was featured at their booth. The challenge was to put together a video regarding ERP (Enterprise Resource Planning) systems with only one day's notice, on a very limited budget, featuring just the right blend of messaging and simplistic visuals to draw visitors to the booth.

Rebecca Kelly's concept was to go with the adage, "Less is more," when she created the graphics in Photoshop, wrote the content, and then edited the video in record time. The client said the video was the perfect length and really captured people's attention with the music and creative delivery.

"Valentine's Day Ad": The task was to create a print ad that was emotionally-driven and targeted new moms. Rebecca Kelly created the concept and designed the ad for the client, who was very pleased with the final result.

"Weight-Loss Billboard Ad:" The challenge was to create a concept that was simplistic in messaging, but would resonate with viewers. This was particularly challenging in that the wording had to be concise and easy-to-read for drivers, but be large enough to get the message across quickly. The ad featured a real-life weight-loss client and was a big success.

"Mother's Day Ad": The goal was to design a print ad for Mother's Day that didn't just feature the typical, "Happy Mother's Day" message. The challenge involved creating emotionally-driven content and overall warmth, as well as portray the physician practice with elegance and sophistication.