Learn about the power of E-newsletters.
Objective of
e-newsletters.
E-mail marketing is an effective, cost-efficient marketing tool. It will help Women’s Specialists of Bucks County to reach out to current and prospective patients inexpensively and quickly. The feedback given by customers and/or patients will help aid your company to develop an on-going business strategy, thereby improving revenue generation, retention and satisfaction.
Why you need an e-newsletter:
Increase traffic to your Web site.
While it’s essential to have a Web site, it won’t work if it’s just sitting there gathering dust in cyberspace. In people’s everyday lives, most won’t have the time to stop what they’re doing to click on your site to see what’s new. My solution is to make your website come to them!
Build a stronger bridge between you and your customers and/or patients.
E-mail marketing is a way of keeping a line of regular, scheduled on-going communication with people. Most company’s communication efforts seem to fall into the typical business pattern, meaning communication occurs when there’s a problem (e.g., missed appointments, insurance issues, billing matters, etc.) or only when there is something new to report, but it puts the effort solely on the individual to find new information out on their own.
Present a strong and effective new sales tool.
E-newsletters can make for a great sales piece to prospective customers and/or patients. Since past issues can be archived, people who may be “on the fence” gain a unique perspective about the practice and see the on-going communication that occurs. The message is that your business is in on-going contact with your audience, with the lines of communication always being open.
How you can benefit from using e-newsletters:
It is cost-efficient.
E-mail campaigns are considered to be one of the most cost-efficient forms of communication. Direct e-mailing is much cheaper than traditional mail. There are no printing or postage expenses.
It is permission-based marketing.
Unlike annoying advertising, junk mail, or telemarketing, people will be giving permission to sign up for the e-newsletter. Therefore, it is not considered “spam” since subscribers want to receive it. It is important to note that names are NEVER sold or shared and people can choose to opt-out at any time.
It allows the consistent ability to reach out and inform customers and/or patients of your invaluable services and expertise.
The adage, “Out of sight, out of mind,” couldn’t be more accurate; however, when you send periodic e-newsletters, your customers and/or patients will be more likely to remember (and recommend) your practice or business in-between visits.
Personalization.
E-mail enables you to personalize your messages and greet every person you're sending the e-mail to.
Provides measurable results.
E-mail marketing makes it possible to determine how effective your campaign has been, as services report the number of sent e-mails, opened e-mails, which links were clicked, if it was forwarded, etc. This data can be invaluable to help you improve and build relations.
Ability to incorporate videos. (Be sure to ask about our video shooting and editing services!)
Videos significantly raise the interest level in any e-newsletter. It is a uniquely effective way to introduce key staff as they speak about important services, answer questions or just explain things in a personalized way that articles can’t.
Archive past and current issues on your Web site.
All issues of the e-newsletter can be archived onto the Web site. This way, prospective and current customers and/or patients can always refer back to an issue.
Link to Social Media platforms.
E-newsletters can be shared directly on FaceBook, LinkedIn, Twitter and many more sites.
Let people truly get to know your business.
By incorporating personalized articles (and videos) regarding your services directly into the e-newseltter, customers and/or patients will be able to hear from you on a much more personalized level. This is a great ice-breaker for people as they get to know you.
It is immediate.
After an e-mail is opened, it doesn't take long for people to take immediate action. In only a few clicks, subscribers can read all about what’s going on with the practice, while other efforts can take much longer. This is why conversion rates are better with e-mail marketing. You can also determine what day and even the time of day that you want your newsletter delivered. This gives you much more accuracy when you have time-sensitive information that you want delivered.
How Yardley PR’s personalized e-marketing services will benefit your business:
E-mail marketing is an effective, cost-efficient marketing tool. It will help Women’s Specialists of Bucks County to reach out to current and prospective patients inexpensively and quickly. The feedback given by customers and/or patients will help aid your company to develop an on-going business strategy, thereby improving revenue generation, retention and satisfaction.
Why you need an e-newsletter:
Increase traffic to your Web site.
While it’s essential to have a Web site, it won’t work if it’s just sitting there gathering dust in cyberspace. In people’s everyday lives, most won’t have the time to stop what they’re doing to click on your site to see what’s new. My solution is to make your website come to them!
Build a stronger bridge between you and your customers and/or patients.
E-mail marketing is a way of keeping a line of regular, scheduled on-going communication with people. Most company’s communication efforts seem to fall into the typical business pattern, meaning communication occurs when there’s a problem (e.g., missed appointments, insurance issues, billing matters, etc.) or only when there is something new to report, but it puts the effort solely on the individual to find new information out on their own.
Present a strong and effective new sales tool.
E-newsletters can make for a great sales piece to prospective customers and/or patients. Since past issues can be archived, people who may be “on the fence” gain a unique perspective about the practice and see the on-going communication that occurs. The message is that your business is in on-going contact with your audience, with the lines of communication always being open.
How you can benefit from using e-newsletters:
It is cost-efficient.
E-mail campaigns are considered to be one of the most cost-efficient forms of communication. Direct e-mailing is much cheaper than traditional mail. There are no printing or postage expenses.
It is permission-based marketing.
Unlike annoying advertising, junk mail, or telemarketing, people will be giving permission to sign up for the e-newsletter. Therefore, it is not considered “spam” since subscribers want to receive it. It is important to note that names are NEVER sold or shared and people can choose to opt-out at any time.
It allows the consistent ability to reach out and inform customers and/or patients of your invaluable services and expertise.
The adage, “Out of sight, out of mind,” couldn’t be more accurate; however, when you send periodic e-newsletters, your customers and/or patients will be more likely to remember (and recommend) your practice or business in-between visits.
Personalization.
E-mail enables you to personalize your messages and greet every person you're sending the e-mail to.
Provides measurable results.
E-mail marketing makes it possible to determine how effective your campaign has been, as services report the number of sent e-mails, opened e-mails, which links were clicked, if it was forwarded, etc. This data can be invaluable to help you improve and build relations.
Ability to incorporate videos. (Be sure to ask about our video shooting and editing services!)
Videos significantly raise the interest level in any e-newsletter. It is a uniquely effective way to introduce key staff as they speak about important services, answer questions or just explain things in a personalized way that articles can’t.
Archive past and current issues on your Web site.
All issues of the e-newsletter can be archived onto the Web site. This way, prospective and current customers and/or patients can always refer back to an issue.
Link to Social Media platforms.
E-newsletters can be shared directly on FaceBook, LinkedIn, Twitter and many more sites.
Let people truly get to know your business.
By incorporating personalized articles (and videos) regarding your services directly into the e-newseltter, customers and/or patients will be able to hear from you on a much more personalized level. This is a great ice-breaker for people as they get to know you.
It is immediate.
After an e-mail is opened, it doesn't take long for people to take immediate action. In only a few clicks, subscribers can read all about what’s going on with the practice, while other efforts can take much longer. This is why conversion rates are better with e-mail marketing. You can also determine what day and even the time of day that you want your newsletter delivered. This gives you much more accuracy when you have time-sensitive information that you want delivered.
How Yardley PR’s personalized e-marketing services will benefit your business:
- Artful creation and layout with the same look as your Web site and branding. Consistency is key and by incorporating the same look for your e-newsletter as your Web site, you will further "brand" your practice in the minds of your customers and/or patients.
- Creative content suggestions from a marketing and public relations expert. Reclaim your time and let me handle your e-newsletter with accurate and fast turn-around times.
- Quarterly link-click analysis reports. Also called "click-thru" analysis, I can tell you what items or articles interest your patients value the most because I’ll be able to tell you what links within the e-newsletter recipients clicked on, so you know what areas to invest in with the greatest return.
- "Opt-out" feature for subscribers. If people do not wish to receive the e-newsletter, they have an automatic and convenient way to discontinue receiving it with a simple click of a button. Lists are NEVER sold or SHARED and since it is permission based, it will not be considered Spam. Your subscribers will appreciate this feature and respect you for that option.
- Complete full-service and management of your entire e-newsletter. I will keep your e-newsletter on course with delivery dates, relevant information, educational articles, appealing photos and links to related material that supports your services.
- E-postcards, event notices and surveys. I can create these quickly and efficiently, providing you with instant feedback from your targeted readers.
